In its infancy, Chasing Amazing was a blog that was as much about my collection of Amazing Spider-Man comics as it was about Spider-Man himself. But as is often the case in life, my site needed to adapt and evolve to survive, and I started introducing new features and more straightforward content, that in turn, generated more readers for my friendly, neighborhood blog.
Still, as a postscript to all of the Venom content I’ve been publishing over the past month, I wanted to get back to my roots by using a classic issue as a springboard to talk about issues related to collecting comic books. I thought ASM #299 was a great choice to do a post like this because, let’s be honest, nobody gives a crap about this issue based on its story (if I offended the three Chance fans who read my blog, I apologize). This comic is important because it marks the first appearance of Venom.
Or does it? From a collector’s perspective, Venom’s first appearance is ASM #300. Collectors know this to be true because of the issue’s exorbitant price tag (which is caused by the fact that it’s the first appearance of a very popular character, and is thereby deemed “collectible”). But this is one of the things about collecting comics that really bothers me. Who is the judge, jury and executioner of these executive decisions (besides the Overstreet Price Guide)? I’m reading a copy of ASM #299 right now and see a full body image of Venom – speaking! – right in front of me. ASM #299 features the same creative team (David Michelinie and Todd McFarlane) as ASM #300. So why isn’t #299 the highly sought-after comic for collectors?
Fans of a certain Canadian mutant probably ask themselves the same question. Incredible Hulk #181 is considered the holy grail of Bronze Age comic books because it marks the first appearance of Wolverine. And yet, anyone who’s actually read the issues will know that Wolverine actually appears (and introduces himself to the Hulk by name) one issue prior on the last page of Incredible Hulk #180.
Retailers and price guides naturally have an explanation for all this. Issues like ASM #299 and Incredible Hulk #180, are considered “cameos,” while the succeeding issues are marked by first “full appearance.” Okay, but now it seems like we’re arguing semantics. What distinguishes a “cameo” from a “full appearance?” Better yet, how is a full body shot and a line of dialogue threatening the hero (or his wife) merely considered a “cameo?” You want to tell me that Venom’s shadowy monologue in ASM #298 is a cameo? I’ll buy that. We never see his face. We have no idea who this character is. But one issue later, Michelinie and McFarlane are dedicating two whole pages of the script to this guy, plus they have physically defined him by having him step out of the shadows.
Right now, some of you are probably thinking I’m purposely being dense (partly true). Of course I understand that by “full appearance,” retailers/collectors are referring to the first multi-page story dedicated to the character. But to take a page out of the Lt. Columbo notebook, I have “just one more question.”
How do you explain the collectability of ASM #238 vs. ASM #239? In this instance, ASM #238 marks the first appearance of the Hobgoblin … and it’s a cameo (he only appears, in full, on the very last page, though we have about four pages of set-up showing a shadowy figure getting into his costume). ASM #239 is the first “full appearance” of Hobgoblin. But in terms of collectability and value, the cameo is the more lusted after comic than the first full appearance. (Update: It would appear I misread the designation of “cameo” in the mycomicship product description, as on second look, the site appears to be referencing a Mary Jane cameo. You could probably ignore my ASM #238/239 example … or should you?).
Does any of this actually matter in the grand scheme of things? No. The whole designation of “collectible” is a mostly arbitrary thing that is affected, to some degree, by supply and demand, but is mostly driven by speculation and hype. In general, a comic book becomes desired because of a character’s first appearance, or a landmark event, and from there morphs into a self-fulfilling prophecy of collectability and value. If retailers and other collectors along the way thought Venom’s first cameo in ASM #299 was the more valuable comic than his first full appearance ASM #300, that would probably still be the case today.
Instead, I remember searching every comic book shop and show I could find near my home on the South Shore of Long Island growing up, trying to find an attractive but affordable version of ASM #300, because THAT was the comic you wanted to own as a Venom fan. The day I finally made that purchase, I felt completely validated as a collector and a Spider-Man fan. It wasn’t until years later that I opened up my “big box of comics,” that I received my copy of ASM #299. It’s not that it’s not a special comic, but it never had the emotional or monetary value assigned to it that drove me to the point of obsession to own it.
All images from Amazing Spider-Man #299: David Michelinie, Todd McFarlane, Bob McLeod & Bob Sharen