variant covers Archive

The latest installment of my ongoing column at Comics Should Be Good that focuses on comics from the 1990s with gimmick covers (Gimmick or Good?) takes a look at the “Heroes Reborn” reboot of Marvel’s first family, Fantastic Four, by Jim Lee and Brandon Choi. In 1996, Marvel famously

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Over the past two months, I’ve been stricken with an unexpected affliction that I hope breaks soon. I’m addicted to Amazing Spider-Man #700 variant covers. People who are familiar with some of my past opinions on variant covers are probably surprised to be learning this. Perhaps it’s just a

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You hear me talk a lot about comic book industry gimmicks around here and why not? I’ve been collecting on and off for more than 20 years, including witnessing first-hand how speculators attempting to make fast money through comics nearly killed the industry in the 1990s. These gimmicks, for

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The variant cover “craze” that has seemingly swept the comic book industry the past few years is not typically my cup of tea, but yesterday’s announcement that Marvel was going to use the front of Amazing Spider-Man #666 to promote comic book shops across the country seems like a

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